AR Production

Here is how this works in practice. Our augmented reality production teams across Australia build on Unreal Engine 5.4 (Niagara, Lumen, Nanite), Unity AR Foundation, Meta Spark, Snap Lens Studio, and Apple RealityKit/ARKit pipelines, with markerless tracking, SLAM-based world anchoring, and ARCore/ARKit cloud anchors for shared multi-user experiences.

Here is the short of it. Sydney delivery hubs work with Animal Logic (the Lego franchise pipeline lead) on real-time rendering, broadcast graphics shops support ABC, SBS, Seven, Nine, and Ten AR sport graphics for the F1 Australian Grand Prix at Albert Park, the Australian Open at Melbourne Park, the Melbourne Cup, AFL Grand Finals at the MCG, NRL Grand Finals, the Bathurst 1000, and Big Bash League cricket.

Here is the breakdown. Brisbane and Gold Coast teams support tourism AR (Tourism and Events Queensland) experiences for the Great Barrier Reef (UNESCO 1981) and Daintree (oldest tropical rainforest at 180 million years). Melbourne crews deliver retail and OOH AR for the Yarra Valley wine and Mornington Peninsula tourism markets.

Here is what that looks like on the ground. The Australian AR pipeline is in tech mature thanks to the Disney Studios Sydney LED Volume (Thor Ragnarok, Thor Love and Thunder) which trained crews in real-time Unreal-driven workflows, the Village Roadshow Studios virtual production stages on the Gold Coast, and Animal Logic's real-time VFX pipeline (the Lego franchise) — all of which feed back into AR production talent.

Here is how the picture comes together. Cross-border partnerships with ILM Stagecraft Los Angeles and Weta FX Wellington (3-hour Sydney-Auckland flight) extend the Asia-Pacific AR pipeline. We set up Producer Offset 30% and PDV Offset 30% (5M+ AUD QAPE) forms through Screen Australia, state PDV rebates stackable up to 40%+ good via Screen NSW, VicScreen, and Screen Queensland, and OAIC privacy compliance for any biometric or facial-tracking AR experience.