Unit Publicists
Professional unit publicists creating compelling publicity content for your Australian production.
A unit publicist manages the press and publicity activities associated with a film production, creating press materials, coordinating set visits, and generating media coverage during production. In Australia, publicists navigate the local Australian media landscape, building relationships with entertainment journalists and crafting narratives that resonate with both Asia-Pacific and international audiences.
Through NeedAFixer, we connect you with Australian unit publicists who understand how to generate meaningful media attention for productions of every scale. Our network includes professionals in Sydney and Melbourne, Brisbane, Perth, and the Gold Coast, experienced in managing press campaigns for features, series, and branded content shooting across Australia.
ACT 01
Capabilities
Complete Publicity Services
From unit photography to press relations, our publicists deliver the content and coordination your marketing needs.
01
Unit Photography
- Still photography
- Behind-the-scenes
- Cast portraits
- Location coverage
- Social media content
Visual Documentation
02
EPK Production
- Cast interviews
- Director features
- B-roll capture
- Making-of content
- Press materials
Press Kit Creation
03
Press Relations
- Media coordination
- Set visits
- Press releases
- Interview scheduling
- Story placement
Media Management
04
Content Control
- Image approval
- Spoiler protection
- Asset management
- Release coordination
- Archive creation
Asset Protection
ACT 02
Why Us
Why Choose Our Unit Publicists
01.
Quality Visual Content
Skilled unit photographers capturing compelling stills and behind-the-scenes content across Australia's diverse filming locations, from Sydney to Melbourne, Brisbane, Perth, and the Gold Coast.
02.
Asia-Pacific Media Network
Unit publicists with established relationships across Australian and Asia-Pacific media. They understand the needs of Asia-Pacific outlets as well as international studios and streamers.
03.
Media Relationships
Established relationships with Australian and international entertainment media. We help secure coverage and manage press access effectively for productions shooting in Australia.
04.
Discretion & Control
Protecting production confidentiality while creating publicity assets. Our publicists understand spoiler sensitivity and content control on Australian sets.
On Location
Australian unit publicity feeding The Australian, Sydney Morning Herald, GQ Australia, Vogue Australia and AACTA junket coordination
Here is how this works in practice. Our unit publicist network covers on-set EPK (Electronic Press Kit) coordination, behind-the-scenes stills capture, talent interview running, set visit hosting (journalists, distributor reps, sponsor partners), and press release flow through MEAA-affiliated junior publicists and senior PMK-, Sutton-, DDA-, Cohn & Wolfe-, and Ogilvy-tier Australian PR agencies.
Here is the short of it. Press relationships span The Australian (national broadsheet), Sydney Morning Herald, The Age Melbourne, Brisbane Courier-Mail, The West Australian, Herald Sun, Daily Telegraph, ABC News, SBS, Seven, Nine, Network 10, Foxtel, GQ Australia, Vogue Australia, Vanity Fair Australia, Marie Claire Australia, Harper's Bazaar Australia, and Empire Magazine Australia. Global press routes through Variety APAC, The Hollywood Reporter, Deadline, IndieWire, Screen Daily, and broadcast media with LA-Sydney 12-hour overnight workflow.
Here is the breakdown. AACTA Awards (Australian Academy of Cinema and Television Arts — the Australian Oscars equivalent plus Logies for TV) drive year-end campaign coordination; Sydney Film Festival (since 1954), MIFF Melbourne (since 1952 — oldest in Southern Hemisphere), Adelaide Film Festival, Brisbane Global Film Festival BIFF, and Tropfest (world's largest short film festival Sydney since 1993) anchor festival press; Cannes, Toronto TIFF, Venice, Berlinale, Sundance, and SXSW feed global premiere strategy.
Here is what that looks like on the ground. The Australian creator/influencer landscape (Rebel Wilson, Em Rusciano, Abbie Chatfield, Chloé Hayden, Sahar Luna, The Inspired Unemployed, Hamish Blake + Andy Lee) supports tentpole social activation. Aboriginal-led publicity routes through NITV (National Indigenous Television) and Screen Australia's Indigenous Department under AIATSIS protocols. Privacy Act 1988 / OAIC, ACMA broadcast compliance, MEAA, Fair Work Ombudsman, Superannuation 11 percent, GST 10 percent apply.
ACT 03
FAQ
Publicity Expertise
What does a unit publicist do in Australia?
The unit publicist manages all publicity activities during production in Australia. This includes coordinating unit photography, producing EPK content, managing press relations with Australian and international media, organising set visits, and creating press materials that support the film's marketing.
What's included in EPK production?
Electronic Press Kits typically include cast and filmmaker interviews, behind-the-scenes footage, b-roll of production in Australia, featurettes on key aspects of the production, and other video content for press and marketing use.
Do you provide unit photographers?
Yes, we provide experienced unit photographers who capture production stills, behind-the-scenes imagery, cast portraits, and location photography across Australia. They work discreetly on set while producing high-quality visual content.
Can you coordinate press visits to our Australian set?
Yes, we manage all aspects of press set visits in Australia including scheduling, logistics, talent availability, access control, and ensuring visits don't disrupt production. We coordinate with studio/distributor publicity as needed.
How do you handle content approval?
We establish approval workflows with production and key talent representatives. All images and content go through appropriate approvals before release, respecting contractual requirements and production sensitivities.
Do you work with international press?
Yes, our Australian unit publicists have experience with international media and coordinate with publicity teams worldwide. They bridge Australian media and global press, managing coverage across multiple territories.
Related Services
Related Support Roles
ACT 04 — On Set
Need a Unit Publicist?
Tell us about your production's publicity requirements and we'll provide experienced publicists.